Definition
A clear articulation of the main benefit that a product or service offers to a specific customer segment, addressing their expected *jobs*, *pains* and *gains*. It operationalizes the brand promise in actionable terms. Strategyzer's *Value Proposition Canvas* is the most widely used framework for building it.
Relationships
types-of / more specific
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.