Notes on brand, specification and product design. I write to order my own thinking and, along the way, leave a trail of how I build.
Creative codingA creative coding experiment born from a silly question: how does a QR actually work? From Morse to barcodes, from code to the metaverse, and from there to extruding every square of a QR until a link becomes a 3D city you can scan.
12 Jul 2026 · 8 min read read
Opensource KnowledgeIs intelligence something you 'download', or do you have to be intelligent to learn? Today knowledge behaves like free software: it gets copied, translated, adapted and improved as a community. I call that way of learning Opensource Knowledge, built on four pillars: accessibility, distribution, updating and collaboration.
24 Jun 2026 · 7 min read read
Product DesignCollecting, filtering and analyzing information is the foundation of any research. The practical guide: from framing the problem to the types of data, the techniques to extract it (primary and open-source) and the ways to analyze and visualize it.
24 Jun 2026 · 12 min read read
Brand EngineeringNaming on a hunch is expensive: names that mean something ugly in another language, with no free domain or impossible to register. The complete guide to naming —the two routes, the disaster check, availability, the criteria and the Name Sheet— with the workflow diagrammed.
22 Jun 2026 · 12 min read read
Spec-Driven DevelopmentDocumentation starts lying the moment you publish it. Context Driven Development flips the order: context is in charge, code is its consequence, and a validator keeps the two from contradicting each other.
18 Jun 2026 · 9 min read read
Brand EngineeringTreating a brand as a logo —or a PDF of guidelines— is the reason it contradicts itself across every channel. Brand Engineering proposes the opposite: a core (the DNA) and three identities, tokenizable and versionable like code.
02 Jun 2026 · 7 min read read
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