Notes on brand, specification and product design. I write to order my own thinking and, along the way, leave a trail of how I build.
Opensource KnowledgeBookmarks rot, web clippers distort layout, and external links die. I designed Kron: a dual system with a browser extension and native macOS archivist capturing quotes, images, SVGs, YouTube audio, and Instagram carousels directly to SSD.
13 Sep 2026 · 10 min read
Spec-Driven DevelopmentAI agents fail at technical architecture because they hallucinate terms or recommend lukewarm menus. We dissect Dexter's anatomy: knowledge graph grounding, dual prompt protocols, and deterministic ontological auditing.
13 Sep 2026 · 11 min read
Brand EngineeringLaunching late costs more than launching incomplete. This is the full route —launch, positioning and the three possible readings of the market— with the tools to iterate on the brand, not just on the product.
21 Aug 2026 · 13 min read read
SEO & GEOGoogle ranks links; ChatGPT and Perplexity write answers. Two different games with different rules: SEO optimizes pages to rank, GEO optimizes answers to get cited. This site plays both at once — here's how.
23 jul 2026 · 6 min read
Creative codingA creative coding experiment born from a silly question: how does a QR actually work? From Morse to barcodes, from code to the metaverse, and from there to extruding every square of a QR until a link becomes a 3D city you can scan.
12 Jul 2026 · 8 min read read
Opensource KnowledgeTraditional education trained us to memorize inventories in a world where knowledge was scarce. In an era of hyperabundance, the challenge is not accessing data, but avoiding cognitive poisoning: Opensource Knowledge is a pipeline of sovereign extraction, critical distillation, and executable knowledge compiled onto your local drive.
24 Jun 2026 · 8 min read read
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