Definition
Set of stages and touchpoints that a person goes through in their relationship with a brand, from the moment they become aware of a need until they become a customer and, afterwards, a loyal customer. It describes the complete experience from the user's point of view, not the company's.
Explore it
Recorrido del cliente →
Descubrimiento
🙂 «Tengo un problema»
El usuario detecta una necesidad y descubre la marca. Touchpoints: redes, SEO, anuncios, boca a boca. Objetivo: ser encontrado.
Relationships
types-of / more specific
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.