Definition
The foundation of any digital strategy: a site that conveys the brand's identity, presents its services or products, and is prepared to capture leads and rank in search engines. It is not just a business card — well designed, it is the main channel of organic acquisition and the public proof of the brand's professional existence.
Relationships
types-of / more specific
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.