Definition
Pillar of branding that gathers everything in the brand that is experienced in space, whether physical or digital. It defines how the brand inhabits the places of contact with its audiences: stores, offices, vehicles, uniforms, social media, web, and app, and even the scent of the air. It is the immersive dimension of the brand — what is lived, not just what is seen or heard.
Relationships
is-a / broader
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types-of / more specific
same semantic field
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.