Definition
Architectural and experiential identity of the brand's physical spaces: stores, showrooms, offices, pop-ups. It includes layout, circulation, product arrangement (visual merchandising), lighting, music, temperature, signage and service rituals. The store is the most expensive advertising medium and the most intimate.
Relationships
types-of / more specific
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same semantic field
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.