Definition
The population segment or set of segments at which a brand directs its communication and offering. Unlike the Buyer Persona (an individual, in-depth profile), the target is aggregate and dimensional: it is defined by axes (price, age, gender, reach, etc.) that delimit the total universe the brand addresses.
Relationships
Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.