Definition
Rhetorical figure in which the name adopts as a symbol an element of the world (animal, object, myth, natural element) whose cultural and emotional meaning is transferred by association to the brand. E.g.: *Jaguar* (car → fast feline), *Puma*, *Apple* (fruit of knowledge), *Amazon* (abundant river).
Relationships
types-of / more specific
—
same semantic field
—
Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.