Definition
A dimension of the Marketing Mix that articulates what the brand offers to the market: the promise, the benefits, the attributes, the packaging, the guarantees, and everything that is exchanged for money. The product in a broad sense includes services, intangibles, experiences, and subscriptions.
Relationships
types-of / more specific
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.