Definition
The classic operational marketing framework formulated by E. Jerome McCarthy (1960) that organizes strategy around the 4 Ps: Product, Price, Place (Point of Sale) and Promotion. Modern extended versions add the P for People to center the analysis on the customer. It is the common language for designing, evaluating and communicating the integral commercial strategy.
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Producto
Qué ofreces
El bien o servicio y todo lo que lo compone: características, calidad, diseño, marca, variantes, garantía y experiencia.
Relationships
types-of / more specific