Definition
Concrete pathways through which promotion is delivered to the target audience: paid media (Google Ads, Meta Ads, TV, OOH), owned media (website, app, newsletter, blog), and earned media (public relations, reviews, organic press). The choice and combination of channels (channel mix) determines reach, cost, and the type of relationship with the audience.
Relationships
Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.