Definition
Pillar of branding that gathers everything in the brand that can be read, heard, or pronounced. It defines what name it has, how it speaks, how it sounds, and what words belong to it. It is the auditory and linguistic dimension of the brand, and the one that travels most by ear (oral, audio, voice) without needing an image.
Relationships
is-a / broader
—
same semantic field
—
Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.