Definition
The Brand Manifest (brand-manifest.json) is the executable technical artifact embodying the Brand DNA (Layer 0) within Brand Engineering. Formatted as a versioned JSON Schema, it parametrizes core brand attributes: psychological archetype, positioning formula, buyer personas, anti-personas, and tone restrictions. It functions as a computational source of truth consumed simultaneously by generative AI pipelines, copywriters, and automated design deployment systems.
Relationships
types-of / more specific
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